January 26, 2011 2 Comments
This past weekend I visited Detroit’s 2011 North American International Auto Show, where Ford used the opportunity to show off its new police Interceptors (check out Ford’s site complete with siren loading graphic and nationwide tour dates). Seductively displayed in front of a slogan proclaiming, “Protecting Our Community. Securing Our Future,” and the message, “Ford salutes first responders. The heroes you depend on depend on Ford,” the cars were hard to miss. There was something rather striking about the Interceptors -fierce yet sleek- that seemed to draw a continuous crowd of all ages.
The name alone is alluring: Interceptor. It rolls off the tongue and brings forth images of blockbuster car chases complete with explosions and gritty, attractive male leads like Jason Statham or Daniel Craig. As I stood listening to the soft “ooohs” and “ahhhhs” of passersby and watched dozens of people whip out their cameraphones (yours truly included), I asked myself who Ford was trying to sell the Interceptor to -the police or us? Moreover, what was Ford really selling -the car itself, an “ideal” representation of the police, a car-chase fantasy, their own “Ford-tough” image, or all of the above?